By Lisa Awbrey, HANC Vice-President
A new sandwich shop, Sandy’s, is coming to 1457 Haight Street (next to Pork Store Cafe.) Last November, The Sandy’s team Peterson Harter and Moni Frailing announced their plan to open a brick and mortar site to house their popular New Orleans muffuletta business; the couple lives 5 minutes away with their beloved doggy Delilah.
During the COVID19 lockdown in March of 2021, Harter and Frailing started Sandy’s as an offshoot of their successful pop up Bread Spread Pickle; it was “a popup within a popup.” With Sandy’s they decided to give muffulettas a try. In the beginning, the sandwiches were so huge you actually had to use a fork and knife to cut them into edible pieces. The reception was amazing and they repeatedly sold out. At that time of lockdown, they were selling them out of their apartment in the Haight through the front window. The food publication EaterSF featured them as they popped up at different venues across the city with even more people clamoring for their muffulettas.
Says Harter:” The thing about Sandy’s is that we would not be here without the generosity of our friends, our family and our community. At every turn, there has been someone who has been willing to lend a hand, give us a chance, or offer help and for that I am forever grateful. Without that support, I’m not sure I would have had the courage or will to push forward with this business.”
The 1457 Haight Street site is very small, and with limited space, they won’t be able to do everything they’d like, like selling red beans and rice, gumbo or beer and wine. But Harter says “At this point, I don’t even care. I just want to get back to what I love, interacting with our community and selling muffulettas.” Sandy’s is set to open in late March. Stay tuned. Follow Sandy’s here: https://www.sandyssf.com/